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Among those surveyed, intrinsic in-game ads were the most preferred type of in-game ad, but they weren’t the most widely seen by gamers—and that’s just the beginning of what we learned. Get the free report to learn about what the highly sought after gaming audience likes, dislikes, and what they expect from an in-game ad, including:
Why gamers prefer intrinsic in-game advertisements, and how they’re different from other in-game ads.
Which type of in-game ads make gamers take action—and which ones gamers find distracting.
Which gaming platform reigns supreme